Always with new items in its portfolio, Franco Vieira has been surprising its customers every day. “As we live in a fast-paced consumer market, collections are absorbed very quickly, and we end up launching new products several times a year,” begins Pamela Vieira, the company’s director. Regarding the most prominent pieces, Pamela highlighted the "Amor Real" (True Love) ring, designed for Dolores Aveiro. “We were contacted by Elma Aveiro, Dolores Aveiro's daughter, because she was looking for a Portuguese company to design a piece of jewellery in honour of her mother. During our meeting, when she told us that her mother was her queen, we decided that the piece could only be a solitaire ring with a gold crown. It has already been launched on the market and has been an absolute success worldwide.” Pamela Vieira also stated that Franco Vieira is on the rise: “We have customers all over the globe who are amazed that a Portuguese company can create such high-quality jewellery. We focus on the best finish and excellent materials, at a very competitive price. Essentially, we produce an accessible luxury line.”
Franco Vieira - True Love
